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How CPI and CPA are calculated, how their objectives differ, and what matters when optimizing mobile advertising budgets
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Use strengths, weaknesses, opportunities and threats to assess SEO, understand competitors and support realistic strateg
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How link building works, how to develop a structured plan, and what to consider when earning, monitoring and maintaining
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What an SEO specialist does, how to choose one and which strategic, technical and editorial factors influence search per
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Deep linking creates a link that takes a user directly to a specific page within an app or website.
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How semantic search changed keyword research, and how to choose a focus keyword that supports relevance, natural writing
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Why should a business maintain a blog? A look at audience reach, SEO, marketing and the role of regular publishing in bu
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